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2015年6月大学英语四级考试真题及答案解析(卷3)

ditcausesreharhanisgenerallyrealized

57whatdotherandresearchersthinkofnyofthepolicyasurestontrolobesity

atheyshouldbeilentedeffectively

btheyprovidesleadingrtion

ctheyarebasedonwrongassutions

dtheyhelppeoplekerationalchoices

58whydopolicykersofalholntrolpcedensityrestrictions

afewpeopleareabletoresistalhol'stetations

btherearealreadytoonystoressellingalhol

cdrinkingstrongalholcancausesocialproble

deasyaessleadstocustors'over-nsution

59whatisthepurposeofcalifornia'sruleaboutalholdispyingasstations

atoeffectivelylitthedensityofalholoutlets

btohelpdriverstogiveupthehabitofdrinking

ctopreventpossibletrafficjainnearbyareas

dtogetalholoutofdrivers'iediatesight

60whatisthegeneralguideliherandresearcherssuggestaboutjunkfoodntrol

aguidingpeopletokerationalchoicesaboutfood

benhancingpeople'sawarenessoftheirownhealth

cborrowingideasfrolholntrosures

dresortingtoenoc,legandpsychologicans

?passagetwo

questions61to65arebasedonthefollowingpassage

kodak'sdecisiontofileforbankruptcyprotectionisasad,thoughnotunexpected,turningpointforaleadingaricanrporationthatpioneerednsurphotographyanddonatedthefirketfordecades,butultitelyfailedtoadapttothedigitalrevolution

althoughnyattributekodak'sdownfallto"cency",thatexpnationdoesn'tacknowledgethelengthstowhichtheanywenttoreinventitselfdecadesago,kodakanticipatedthatdigitalphotographywouldovertakefindinfact,kodakinventedthefirstdigitalcarain1975—butinafatefuldecision,theanychosetoshelfitsnewdisverytofocusonitstraditionalfilusiness

"itwasn'tthatkodakwasblindtothefuture,"saidrebeahenderson,aprofessoratharvardbusinessschool,"butratherthatitfailedtoexecuteonastrategytonfrontit"bythetitheanyrealizeditsstake,itwastootekodakisanexaleofafirhatwasverychawarethattheyhadtoadapt,andspentalotofneytryingtodoso,butultitelyfailedrgeanieshaveadifficulttiswitchingtonewrketsbecausethereisatetationtoputexistingassetsintothenewbusinesses

althoughkodakanticipatedtheinevitableriseofdigitalphotography,itsrporateculturewastoorootedinthesuessesofthepastforittokethecleanbreaknecessarytofullyeracethefuturetheywereaanystuckintitheirhistorywassoiortanttotheowtheirhistoryhasbealiability

kodak'sdownfalloverthestseveraldecadeswasdraticin1976,theanyanded90%oftherketforphotographicfilnd85%oftherketforcarasbutthe1980sbroughtnewetitionfroapanesefiloanyfujiphoto,whichundernedkodakbyofferinglowerpricesforfilndphotosupplieskodak'sdecisionnottopursuetheroleofofficialfilorthe1984losangelesolyicswasajorscalcutionthebidwentinsteadtofuji,whichexploiteditssponsorshiptowinapernentfootholdintherketpce

61whatdowelearnaboutkodak

aitwentbankruptallofasudden

bitisroachingitsdownfall

citinitiatedthedigitalrevolutioninthefilndustry

ditispyingthedonantroleinthefirket

62whydoestheauthorntionkodak'sinventionofthefirstdigitalcara

atoshowitsearlyattettoreinventitself

btoshowitsefforttoovercency

ctoshowitsquickadaptationtothedigitalrevolution

dtoshowitswilltoetewithjapan'sfujiphoto

63whydeanieshavedifficultyswitchingtonewrkets

atheyfinditstlytogiveuptheirexistingassets

btheytendtobeslowinnfrontingnewchallenges

ctheyareunwillingtoinvestinnewtechnology

dtheyaredeeplystuckintheirgloriouspast

64whatdoestheauthorsaykodak'shistoryhasbe

aaburdenbarrorcajokedachallenge

65whatwaskodak'sfatalstake

aitsblindfaithintraditionalphotography

bitsfailuretoseefujiphoto'sergence

citsrefusaltosponsorthe1984olyics